How To Be A Marketable Fighter
02/22/2023
Unfortunately this media-driven world, full of reality television and sensational news stories, has created a demand for "personalities." The bigger, the better. The more outrageous a person is or the more abnormal their behavior, the more attention and press they get. Good, bad or even a little of both translates into valuable face time these days. In order to be that marketable commodity that gets people talking about you and wanting to pay to see you fight, you have to take your boxing personae to the next level. You don't have to be a character, you just have to know who you are. And you have to be willing to share that, be true to it, don't veer from it and work your butt off to be in a position to shine the spotlight on it.
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Johnny Tapia: A Happy, Sad and Crazy Life
02/22/2023
For the hardcore boxing fans of the ‘90s and early ‘00s, Johnny Tapia was a well-known sparkplug at the top of the sport’s lighter divisions. In the ring he was a true showman. He moved around the squared circle with slick footwork, boastful facial expressions, relaxed but secure defense, lightning fast hands and the power to end fights quickly. On top of all that, he could take a punch. It seemed like he enjoyed that part. He reveled in...
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